Beverage Series Branding & Packaging
Tools used: Fusion 360, Adobe Illustrator, Procreate
This beverage project focuses on 2 main elements: Sustainability in packaging and unique branding of a beverage series. Brū is presented as a beverage brand that specializes in non-alcoholic beers: birch beer, root beer, and ginger beer. Carefully selecting and researching best sustainability practices, Brū’s specialized design utilizes glass for its bottles and metal for its screw on caps. In efforts to be sustainable to both nature and the human body, Brū also focuses on simplicity of ingredients; The branding aims to reflect the simple goal with its minimal choice of representation and simple typography. With a simple choice of 3 colors, each beverage is represented with a cohesive yet, distinguishable package. Birch beer is represented with a dark brown, Root beer is represented with a lighter brown, and Ginger beer is represented with a golden brown. The brand letters are blown large on the bottle to create an eye catching design.
Brū's Natural and Organic Flavors